Web design for dental clinics

Yes, and it is one of the reasons I work with clinics. RD 1277/2003, article 6.2 requires, across all of Spain, that your health registry number appears in the clinic's advertising, so it goes visibly across the site. The number itself comes from your region's registry. The copy is written to respect RD 1907/1996.

In practice that means not promising results and not guaranteeing relief or a cure (article 4.4). Article 4.7 goes further than most people realise: it prohibits using as an inducement the testimonials of health professionals, of well-known people, and also of real or supposed patients. The “free first visit” rule does not come from that decree: it comes from the regional rules and the professional colleges, which do enforce it. “A first assessment visit with no obligation” is fine; “free” is better avoided. Each region develops the rule its own way and keeps its own registry, so I check yours: in Catalonia, for instance, the COEC runs a dedicated dental advertising observatory.

A complete dental site costs €1,490 + VAT (Professional Package, up to 10 pages, with one page per treatment, local SEO, the financing calculator and a compliant health advertising block). With online booking on your own site and email reminders, it is €1,790 + VAT as a launch price until 30 November; from 1 December it is €1,890 + VAT. If you need it synced with your practice management software or SMS reminders, that depends on your software and is quoted.

The price is fixed before we start. What moves it is scope: how many treatments get their own page, how many areas we optimise for, and whether we integrate with your software. The first call ends with a clear range before you sign anything.

I would rather not, and I would advise against it.

A before-and-after gallery comes very close to promising a result, and if the patients are real it also brushes against the ban on using them as an inducement (RD 1907/1996, art. 4.7). There are better ways to show your work without that risk: explain the process honestly, show the clinic and the team, and let real reviews speak. The demo is deliberately built that way.

Yes, on the custom project. I work with the software you already have, not against it.

The idea is not to move you off your system, but to put a layer in front of it that practice software usually does badly: booking online, reminding the patient, and collecting the pre-visit form before they arrive. It depends on what your software allows, so we check that on the first call.

No, and that is deliberate.

Health data is a special category under Article 9 of the GDPR: it carries security, encryption and access-logging obligations far beyond those of an ordinary contact form. A small studio should not be custodian of clinical histories, and you already have software that does it. I build the patient-facing layer: booking, reminders and pre-visit forms, storing no diagnoses or treatments.

Between 3 and 4 weeks for the complete site, counting from when we have the copy and the photos.

The part that usually takes longest is gathering the clinic's material: photos of the team and the surgery, professional registration numbers and the health registry code. If that is to hand, it moves quickly. Booking connected to your software adds another week or two.

It depends on two things: whether you appear on Google for treatments, and whether people can book without phoning.

If your site has a single “services” page with a list, it will not rank for “implants” or “invisible orthodontics”, which is where the searching happens. And without online booking you lose everyone who looks outside opening hours. If it already does both, you may not need a new site, and I will tell you so.