Custom PackageBespoke

Custom Development, Automation & AI

For projects that don't fit Starter or Professional: full online stores, booking systems, client portals, internal tools, ERP integrations, process automation, and AI tools that save time for your team. Each project is quoted to scope.

Starting investment
From €2,500+ VAT
Request a quote
Timeline scoped to project, typically 4-16 weeks
What the package covers

What gets built custom

Custom is the package when what you need can't be done with SaaS templates or standard packages. Typical examples:

Full online store (catalog, cart, Stripe + Bizum, order management)
Booking systems (medical practice, fitness, photography, workshops)
Client portals with login, private data, and downloads
Internal tools and dashboards connected to your database
Process automation (workflows, integrations between your tools, eliminating repetitive manual work)
Custom AI integrations (internal assistants, content generation, automated data analysis, lead classification)
ERP, CRM, or invoicing integrations (sync inventory, customers, orders)
Marketplaces, product configurators, and bespoke web applications built around your business rules
Good fit for

Who it serves best

Businesses that have grown past what SaaS templates can do
B2B companies with negotiated catalogs or per-customer pricing logic
Teams losing hours each week to repetitive manual tasks that could be automated
Companies that want to integrate AI into their operations but don't know where to start (beyond paying for generic SaaS subscriptions)
Projects requiring deep integration with existing systems (ERP, CRM, ESP)
Marketplaces, service platforms, or digital products with custom logic
How it works

From idea to launch in 5 steps

01

Discovery & scope

1-3 initial meetings to understand your business, the problems to solve, required integrations, and real scope. Output: scope document + fixed quote.

02

Design & architecture

Figma mockups for key screens + technical design (data model, integrations, infrastructure). Validated before any building.

03

Iterative development

1-2 week sprints with a demo at the end of each. You see real progress and give feedback in the moment, not at the end of the project.

04

Testing & integration

Tests with real data, integration with existing systems, validation of critical flows (payments, login, inventory sync).

05

Launch & support

Production deployment with monitoring, complete technical documentation, and training for your team. Optional monthly support for ongoing evolution.

FAQ

What people usually ask before starting

Why "from €2,500" instead of a fixed price?+

Fixed pricing only works when scope is standard. Custom by definition isn't: a basic online store with 50 products costs very differently than a multi-vendor marketplace with a configurator. €2,500 is the realistic floor for a minimal custom project (informational site with one complex integration, for example). Most real projects run between €4,000 and €15,000.

The quote comes after the discovery session (1-3 meetings, free), where we define scope, integrations, and timelines. From there, the price is fixed (not hourly) unless you change scope mid-project. If scope grows, we renegotiate before continuing, not after.

What kinds of automations and AI integrations do you build?+

Custom automations on top of the tools your team already uses (Notion, Airtable, Slack, HubSpot, Stripe, Google Workspace, etc.) and AI integrations focused on specific problems: internal assistants trained on your documentation, automatic lead or ticket classification, draft generation for email/content (human-reviewable), and automated analysis of data your team currently processes manually.

What I don't do: resell generic AI SaaS subscriptions. If what you need is enterprise ChatGPT, Notion AI, or similar, you save money subscribing directly. Custom applies when you need something specific to your business that off-the-shelf tools don't cover — for example, an assistant that answers product-catalog questions by querying your database in real time, not something any company can use.

How long does a custom project take?+

Depends on scope. Standard online store: 6-10 weeks. Booking system or client portal: 8-12 weeks. Bespoke application or marketplace: 12-24 weeks. An ERP integration with an existing system adds 2-4 weeks depending on the complexity of the ERP's API.

Timelines assume requirements are clear at start. If scope changes mid-project (common in custom), we renegotiate timeline and price. I work in 1-2 week sprints with a demo at the end, so there are no surprises at launch — you see progress week by week.

Is the code mine at the end?+

Yes, 100%. The code is delivered to your repository (GitHub, GitLab, your choice), with no proprietary licenses, no lock-in to my services. Any developer can continue the work. Full technical documentation included.

Recommended hosting is Vercel or your provider of choice (Hetzner, OVH, AWS, etc.). If you use external services (Stripe, database, transactional email), the accounts are yours under your billing, not mine. I'm a developer, not a gateway controlling your business.

What about maintenance after launch?+

Three options: monthly maintenance (€120-€500/month by complexity) covers dependencies, monitoring, patches; evolution retainer (€150-€500/month) covers planned changes and new features; hourly work with no commitment for one-off changes. You pick by your business pace.

For critical applications (high-volume e-commerce, marketplaces, portals with customer data), I recommend monthly maintenance at minimum — problems don't announce themselves. For more static custom sites, hourly is usually enough. We define this at project end based on real complexity.

Do you work with agencies or only direct clients?+

Both. For agencies, typically as a white-label subcontractor: you handle the client relationship, I build. For direct clients, you work directly with me, no middlemen. Rates and terms are similar in both cases because the work is the same.

If you're an agency needing technical reinforcement for a one-off project, I can fit into your team for the duration. If your client prefers direct relationship with the developer (common in critical projects), that works too. We define this before starting.

What if I cancel the project mid-way?+

Exit clause in every contract: if you decide to stop the project at any point, I deliver everything completed up to that date (code, designs, documentation). You pay only for completed work, not the project total. Shared risk, not all on you.

For longer projects, I plan intermediate payment milestones (typically every 2-4 weeks aligned with feature milestones) so neither of us takes disproportionate risk. If the project changes plans mid-way for business reasons, there's no penalty — reality changes.

Let's get started

Have a custom project in mind?

Book a 30-minute call. We review what you need, I tell you whether it fits Custom or Starter/Professional, and if it makes sense I send you an initial proposal in 3-5 days.

REAL WORK

Two sites I have built

Not templates or mockups: two live sites for real clients. Open them and look around.

Screenshot of the Johanna Zapata website

Johanna Zapata

Starter Package

Beauty and wellness centre in Barcelona. Services, gallery, appointment booking and direct WhatsApp contact.

Visit the site
Screenshot of the Tu Plan de Negocio website

Tu Plan de Negocio

Custom project

Business plan platform with Stripe payments, order management, invoices and discount codes. Well above the Professional package.

Visit the site
NO COMMITMENT

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